Trades - E-Commerce - B2B - Business-to-Business - Basics - Marketing

http://www.1mtx.com/markets-trades/en/index.php?language=en&menu=TRADES&punkt=E-Commerce&punkt2=E-Commerce&index=B2B#E-CommerceB2B Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. E-Commerce: Business-to-Business (B2B) E-Commerce (electronic commerce), consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Basics B2B Marketing E-Marketplaces » ...more Links ! ...| Reports | Analysis | Opinions | Comments |... ...Take a Break...Just Relax... $259 billion of online sales including travel are expected in 2007 in USA, an 18% increase from the previous year, as forecasted by the "State of Retailing Online 2007" report from the National Retail Federation (NRF) and Shop.org. ... » cont. below Latest Updates... U.S. Federal Trade Commission: E-Commerce Latest Updates... »» ...Currently there are 67 Fortune 1000 companies that have ecommerce revenues greater than $10 million. The 5 largest Internet retailers are Amazon, Staples, Office Depot, Dell, and Hewlett Packard. This indicates that the top categories of products sold on the Internet are books, music, office supplies, computers, and other consumer electronics. Basics Business-to-business, or "B2B", is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G). B2B is also commonly used as an adjective to describe any activity, be it marketing, sales, or e-commerce, that occurs between businesses and other businesses rather than between businesses and consumers. Automated Ecommerce Transactions: It is a term also used in electronic commerce and to describe automated processes between trading partners. The volume of B2B transactions is much higher than the volume of B2C transactions. One reason for this is that businesses have adopted electronic commerce technologies in greater numbers than have consumers. Also, in a typical supply chain there will be many B2B transactions but only one B2C transaction, as the completed product is retailed to the end customer. Basics B2B Marketing E-Marketplaces » ...more Links ! ...| Reports | Analysis | Opinions | Comments |... ...Take a Break...Just Relax... ^ top B2B Marketing - B2B Standards B2B marketing communications is how businesses promote their products and services to other businesses using tactics other than direct sales. The purpose of B2B marketing communications is to support the marketer’s sales effort and improve company profitability. B2B marketing is generally considered to be more complex than B2C marketing, as there is often more than one decision-maker involved in a B2B sale on the buyer's side. B2B marketing communications tactics generally include advertising, public relations, direct mail, trade show support, sales collateral, branding, and interactive services such as website design and search engine optimization. The Business Marketing Association is the trade organization that serves B2B marketing professionals. It was founded in 1922 and offers certification programs, research services, conferences, industry awards and training programs. » Business Marketing Association (marketing.org) B2B Marketing Methodologies Positioning Statement: An important first step in business to business marketing is the development of your positioning statement. This is a statement of what you do and how you do it differently and better than your competitors. Developing your messages: The next step is to develop your messages. There is usually a primary message that conveys more strongly to your customers what you do and the benefit it offers to them, supported by a number of secondary messages, each of which may have a number of supporting arguments, facts and figures. Building a campaign plan: Whatever form your B2B marketing campaign will take, build a comprehensive plan up front to target resources where you believe they will deliver the best return on investment, and make sure you have all the infrastructure in place to support each stage of the marketing process - and that doesn't just include developing the lead - make sure the entire organization is geared up to handle the inquiries appropriately. Briefing an agency: A standard briefing document is usually a good idea for briefing an agency. As well as focusing the agency on what's important to you and your campaign, it serves as a checklist of all the important things to consider as part of your brief. Typical elements to an agency brief are: Your objectives, target market, target audience, product, campaign description, your product positioning, graphical considerations, corporate guidelines, and any other supporting material and distribution. Measuring results: The real value in results measurement is in tying the marketing campaign back to business results. After all, you’re not in the business of developing marketing campaigns for marketing sake. So always put metrics in place to measure your campaigns, and if at all possible, measure your impact upon your desired objectives, be it Cost Per Acquisition, Cost per Lead or tangible changes in customer perception. B2B Standards UN/EDIFACT is one of the most well-known and established B2B standards. ANSI ASC X12 is a popular standard in North America. RosettaNet is an XML-based, emerging B2B standard in the high tech industry. An approach like UN/CEFACT's Modeling Methodology (UMM) might be used to capture the collaborative space of B2B business processes. » UN/EDIFACT (wikipedia.org) Basics B2B Marketing E-Marketplaces » ...more Links ! ...| Reports | Analysis | Opinions | Comments |... ...Take a Break...Just Relax... ^ top E-Marketplaces "E-" or "electronic" marketplaces in a business-to-business context are primarily large online platforms (B2B portals) or websites that facilitate interaction and/or transactions between buyers and suppliers at organizational or institutional rather than individual levels. Since the builders of such marketplaces primarily aim at facilitating buyer-seller interaction (in most cases without being a buyer or seller themselves), these are also referred to as "third-party" B2B marketplaces. These marketplaces can do one or more of the following: 1. Help buyers find new suppliers and vice versa; 2. Help reduce the time and cost of interaction for B2B transactions; 3. Help increase trade between distant geographies; 4. Help manage payments and track orders for B2B transactions. Vertical e-Marketplace A vertical e-marketplace spans up and down every segment of one specific industry. Each level of the industry has access to every other level, which greatly increases collaboration. Buyers and sellers in the industry are connected to increase operating efficiency and decrease supply chain costs, inventories and cycle times. This is possible because buying/selling items in a single industry standardizes needs, thereby reducing the need for outsourcing many products. Horizontal e-Marketplace A horizontal e-marketplace connects buyers and sellers across many industries. The most common type of materials traded horizontally are MRO (maintenance, repair and operations) materials. Mainly business and consumer articles, these items are in demand because they are crucial to the daily running of a business, regardless of industry and level within that industry. Many corporations have MRO materials bought directly on-line by the maintenance team in order to relieve the purchasing department. No-frills e-Marketplace Developed in response to customers wanting to purchase products without service (or with very limited service), the no-frills e-marketplace parallels the B2C offering of no-frills budget airlines. The subject of several Harvard and IMD articles/case-studies, no-frills B2B e-marketplaces enable the effective de-bundling of service from product via clear "business rules." This provides the basis of differentiation from conventional B2B sales/purchasing channels. Basics B2B Marketing E-Marketplaces » ...more Links ! ...| Reports | Analysis | Opinions | Comments |... ...Take a Break...Just Relax... ^ top » ...more Links ! » ...more Links What Business-to-Business Marketers Spend (In $Billions) » B2B Marketing Market (marketing.org) » North American Consumer Project on Electronic Commerce (NACPEC) (nacpec.org) » Center for E-Commerce Infrastructure Development (wikipedia) » ebXML (Electronic Business using eXtensible Markup Language - wikipedia.org) » freebXML (freebxml.org) STOCKS GLOSSARY A - Z Terms - Definitions - Exchanges TRADES GLOSSARY A - Z Terms - Definitions Basics B2B Marketing E-Marketplaces » ...more Links ! ...| Reports | Analysis | Opinions | Comments |... ...Take a Break...Just Relax... ^ top ...| Reports | Analysis | Opinions | Comments |... | Reports | Analysis | Opinions | Comments | Online sales spike 19 percent New industry report says clothing overtook electronics as No. 1 most-purchased item online in '06; total online sales forecast to grow to $174.5B in 2007. As more American consumers forego crowded malls for the convenience of online shopping, total Internet-related sales are forecast to jump 19.1 percent to $174.5 billion in 2007, excluding travel, according to a new industry report Monday. The "State of Retailing Online 2007" report from the National Retail Federation (NRF) and Shop.org said total online sales this year, including travel, are expected to increase 18 percent to $259.1 billion. ..." Read more » (CNNMoney.com; May 14 2007) E-Commerce History: Early development - Web development - Timeline The meaning of "electronic commerce" has changed over the last 30 years. Originally, "electronic commerce" meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of e-commerce. From the 1990s onwards, e-commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing. ... Read more » (E-Commerce History; wikipedia.org) Americans' e-Commerce Conundrum New report finds that Americans love the convenience of shopping online, but worry about security. A new study from the Pew Internet Project casts light on the love-hate relationship many Americans have with e-commerce. In response to the survey, 78 percent of U.S. Internet users said that online shopping is convenient, and 68 percent said it saves time. Yet, 75 percent said they don't like giving out personal information like a credit card number over the Internet. ... Read more » (By Kenneth Corbin - February 15, 2008; internetnews.com) Success Stories ... Read more » (ecommercetimes.com) Basics B2B Marketing E-Marketplaces » ...more Links ! ...| Reports | Analysis | Opinions | Comments |... ...Take a Break...Just Relax... ^ top Take a break...just relax » Slideshow: eCommerce (flickr.com) Take a break... ...Take a Break...Just Relax... eCommerce e-commerce - evolution ...just relax... ...Currently there are 67 Fortune 1000 companies that have e-commerce revenues greater than $10 million... Commerce Sculpture ADVERTISEMENT Basics B2B Marketing E-Marketplaces » ...more Links ! ...| Reports | Analysis | Opinions | Comments |... ...Take a Break...Just Relax... ^ top Sources: Wikipedia; CNNMoney.com; internetnews.com; .1MTX 2008